food industry glp 1 Consumers Taking GLP-1s for Weight Loss, Current or Discontinued, Drive Lasting Changes in Retail, Per New Acosta Group Study From Medicine to Revolution: How

They are less likely to rely on authoritative sources of medical information and more likely to make risky medical choices based on opinions and experiences shared online

Many insurance companies require BMI documentation, weight history, medical necessity documentation, prior authorization, and evidence of previous weight loss attempts

As of November 2025, nearly 80% (77.8%) of all Microdose GLP-1Rx users stayed engaged with the Noom app for 4 or more weeks, and D30 engagement for our December cohort was over 40% (43.6%), 1 which is at least 10 times higher than average health, medical, and fitness app retention

In some cases, this can include developing strong negative reactions to certain foods

The risk of yo-yo effects, where patients lose muscle on the drug and regain fat after stopping, is a real concern