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The Straits Times
21 September 2025
The brand appeals to the cloud chasers
As smoking patterns shift across different age groups, regions, and consumer preferences, the demand for diverse and innovative filter options is increasing Younger smokers and urban consumers are showing a preference for cigarettes with enhanced filtration technologies, including flavored capsule filters, low-toxicity options, and eco-friendly alternatives Advanced filtration solutions cater to the evolving preferences of modern consumers, focusing on reduced harm, customization, and sustainability
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