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The challenge was to support this vision through packaging that could perform across multiple formats while remaining coherent, precise, and aligned with the Houses identity

The plastic (found in the filters) goes through a process of pelletization and extrusion (compressing and molding into recycle plastic products)

The findings dovetail with scores of complaints that two private cannabis testing labs have filed over the last eight months, reporting pesticides in products certified by other labs as safe

It was a pivotal moment in Marlboro product evolution

The box is cleaner than the regular variant and is labeled with the name of a brand or company, "Grey Tortoise." An image of a tortoise is seen on both sides of the box