The conclusion is therefore inescapable: there is a large and growing market for illicit cigarettes
The twelve studies which examined perceptions of the quality of cigarettes in standardised packs, using outcomes such as quality of tobacco, taste, richness and satisfying, consistently found that cigarettes in standardised packs were perceived as being of lower quality than those in branded packs even when the same brand name appeared on the packs (see Table 1, fourth column)
Thanks to the continued services of our Japanese consultant, ex colleague and friend Yasu, the wording on the side and ends of the pack have been kindly translated reading : 10pc pack retail price at 15 sen (=1/100 yen) HOH YOKU (Brand Name) The image on the front appears to show a Mitsubishi G4M land based medium bomber, operated by the Japanese Imperial Navy from 1940-1945
This is, surely, a major factor pushing regulators toward innovations like individual cigarette warnings
You can also find nicotine-free pouches, which do not cause nicotine dependence or other long-term problems