Zcalo is named after the main square in Mexico City, a public space with historical significance to Mexico and its people.
Globally, tobacco kills over eight million people annually, nearly 22,000 deaths per day, yet consumption remains concentrated in developing markets where regulatory enforcement is weak
ENDS taxes can take the form of either value (ie, ad valorem) taxes, similar to a value-added tax,14 15 or specific taxes (ie, at a constant rate per unit of quantity) on ENDS products based on characteristics, such as taxes by liquid volumes, or milligrams of nicotine (figure 2)
In rural areas it is currently lower (15%), but is set to rise even more steeply than in cities, due to the high prevalence and intensity of smoking and low rate of cessation in rural men
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