marlboro cigarette theme Marlboro's early years as a woman's READY, FIRE, AIM: The Marlboro

Even though studies of smokers enrolled in cessation programs (Coppotelli and Orleans 1985) have shown that spousal support influences a woman's ability to remain abstinent, no measures of spousal smoking habits or spousal support for smoking cessation were examined in the study by O'Campo and associates (1992)

What we need is science, and we need definitive science

Zyn pouches deliver nicotine discreetly, often increasing frequency of use and making addiction less visible

JAMA Pediatr 2017;171:788-797

Backhanded Philanthropy Targeted advertising clearly worked very hard (and very well) to create a deep association between Black American smokers and menthols but that was not the tobacco industrys only mode of outreach into the Black community