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The ad features an intriguing prison escape scene where an artistically crafted figure made entirely of Camel cigarette packs is seen breaking free from a cell, watched by a guard and another prisoner

APPLICATION MARKETS The present invention is part of the tobacco industry , referred to cigarettes, and in particular, a combined filter for use in any type of tobacco column, both in the variety of commercial cigarettes, cigars, cigarillos, unfiltered cigarettes, stuffed tubes and hand-rolled cigars

For example, slogans like Why be satisfied with less? and Never settle for less (1987) appeal to the consumers sense of self worth, much like LOreals various Because Im worth it slogans

Plastic filters were invented in the 1950s in response to lung cancer fears

Popular cigarette packaging types include soft packs and hard packs