The FDAs job is to ensure tobacco products are not marketed in a way that leads consumers to believe cigarettes with descriptors like additive-free and natural pose fewer health risks than other cigarettes, unless the claims have been scientifically supported, said Mitch Zeller, director of the FDAs Center for Tobacco Products
The government has passed this legislation despite being unable to demonstrate that it will be effective at reducing smoking and has ignored the widespread concerns raised in Australia and internationally regarding the serious legal issues associated with plain packaging. Australias parliament recently passed laws compelling cigarettes, pipe tobacco and cigars to be sold in plain olive packs from December 2012
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[42] These differences have been attributed to both lack of healthcare and to selective marketing to socio-economic, racial, and sexual minorities