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In each of the years we applied the proportions of e-cigarette use in the YouGov survey to the most recent available ONS mid-year GB population estimates at the time the YouGov data was gathered.1 In 2025 and 2026 the 2024 population estimate was used
When the American reaches for their phone, the good European reaches for a smoke
It is an excise duty or sales tax imposed on non-combustible products containing nicotine, such as e-cigarettes, vapes, nicotine pouches, and heated tobacco
Each pack contains 20 Class A cigarettes in Winston's signature red variety, known for its full-bodied, classic tobacco flavor