Using pseudo-science, co-opting medical authority, denying known harms, and targeting vulnerable populations were part of a playbook the company and the wider tobacco industry would use for decades to protect their profits at the expense of public health
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Given the significant influence of peer norms and safety-related misconceptions identified in this study, these findings highlight the importance of addressing social influences and risk perceptions in adolescent populations
This article was originally posted on August 30, 2019 and updated on November 14, 2024.
Then, divide this figure by your revenue and multiply by 100 for a percentage