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Folded size: 3.5" x 6.3" (9 x 16 cm)

This ultra-minimal approach intentionally targets smokers with specific goalswhether reduction, occasional use, or complete transition away from heavier products

E-cigarettes with really good electronic components are fairly expensive

Say goodbye to lost tobacco and hello to a perfectly finished cigarette every time

The ad for Newport Non-Menthol mimicked traditional Newport advertising, setting an expectation of a menthol or Newport-like experience. Similarly, for Newport EXP, the Newport branding, blue color scheme and fresh intensity in the ad copy prompted assumptions that the product would be a menthol-type product