At Dollar Tree, traffic actually fell 0.3%the first decline since fiscal 2022even as the chain gained new customers, because higher-income households visit less frequently than the chains core consumers. Dollar Tree has also been forced to raise prices owing to tariffs, a process Creedon acknowledged was a necessary evil. The companys chief financial officer referred to this as tariff-related stickering activities. For this story, Fortune journalists used generative AI as a research tool
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