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While this may seem like the more transparent way to sell packs of cigarettes, it led to brands competing with each other to showcase how their cigarettes had less tar, for example, and created a perception in peoples minds that some brands of cigarettes were safer than others

After an interval of about fifteen years, Sam visited Mrs

Despite the womens movement, women were still second-class citizens in most advertisements from this period, even in ads for their own products (i.e., jeans, cosmetics, cigarettes, etc.)

You gotta know where they are, she said

But by the selection of successive variations, which were from the first sexually limited in their transmission, there would not be the slightest difficulty in giving bright colours to the males alone, and at the same time or subsequently, dull colours to the females alone