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Lorillard's TV demonstrations, sponsored on shows like See It Now, showed lab tests where Micronite outperformed competitors
Larger modern filters, with tiny holes, introduce more air into each puff, making it feel easier on the throat
make simpler filters themselves while outsourcing more complex specialty filters
Post-Micronite Era: Transition to Cellulose Acetate Following the controversies of the Micronite filter, Kent embraced cellulose acetate, marking a pivotal evolution in cigarette technology
While in the not too distant past mono and dual filters were practically the only options available, filter manufacturers in tandem with their tobacco firm clients are now offering a whole new generation of specialty filters that impress not only with enhanced functionality but often also truly imaginative and innovative design
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