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SUGGESTION #1: Understand the Origins of the Problem and Why Smoking Isnt a Far-fetched Analogy There are ample stats in the news about Gen Zs poor mental health, but to understand the pervasive impact of this issue, and be able to be smarter counselors to our brands, I think it helps to back up and think about macro trends impacting our younger generation that led to this situation and how these experiences shaped their psyches