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Evaluating Packaging and Quality Standards Beyond the Manchester factory code, the physical attributes of the cigarette pack offer clues about its authenticity

Absorbent filters, or activated carbon filters, trap unwanted odors, air pollutants, and volatile organic compounds (VOCs)

These products, in addition to the filtered cigarettes the industry had introduced in the 50s, gave the perception of being safer and were marketed with implied promises of reduced risk to health. This 1976 Philip Morris ad, for example, boasted the headline, Twelve year effort ends with unprecedented flavor in low tar smoke. The ad promoted the cigarettes enriched flavor while claiming it delivered the lowest tar levels in smoking today. A BAT document from 1977 revealed the industrys motivations: All work in this area should be directed towards providing consumer reassurance about cigarettes and the smoking habit

When it comes to non-nicotine cigarettes in the USA, a few brands truly stand out for their commitment to quality and customer satisfaction

Anyone not on the binge brigade, or at least a thorough background check, will be confused as hell, but there ya go