As this 14 24 age group matures, they will account for a key share of the total cigarette volume for at least the next 25 years.[22] A 1975 memo stressed that to ensure increased and longer-term growth for Camel Filter, the brand must increase its share penetration among the 14 24 age group.[23] A 1985 research report testing Joe Camel ads found they were well received by focus groups of 18 24 year olds, while cautioning they also may be appealing to an even younger age group. In response, the Justice Department reportedly began investigating whether tobacco firms had committed perjury when testifying they had never deliberately marketed to children
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Offering someone a cigarette, on the one hand, expresses a desire for social interaction and communication, and on the other hand, it can be a sign of addiction and how others experience this addiction
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Further, we found that increasing the HWL from 50% to 85% coverage regardless of whether the pack is branded or a standard plain pack could contribute to increasing intentions to quit among people who smoke