In formally authorizing the JUUL System, with tobacco- and menthol-flavored pods, the FDA noted that the company submitted robust dataincluding a two-year longitudinal cohort studydemonstrating high rates of adults completely switching from cigarettes to either the tobacco- or menthol-flavored JUUL products. More than two million American adults who smoked have switched completely away from deadly cigarettes with the help of JUUL products
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The study also includes excerpts from numerous internal company documents reflecting the industrys sophisticated marketing approaches in areas including: Building a menthol market in Black communities The report examines tobacco industry efforts to sell more menthol products within Black communities by deluging urban centers with menthol cigarette advertisements on billboards, buses and subways, distributing free starter packs and discount coupons, and featuring prominent Black athletes and entertainers in menthol advertisements in leading Black newspapers and magazines
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Table 1 shows that outbound smuggling increased by 26.4 percentage points in Delaware, roughly $19 million worth of revenue for the First State, moving Delaware down six spots in the ranking of states by net inbound smuggling