K., McAughey, J
While tech giants like Apple (with intangible assets of $2.7 trillion) and Microsoft ($2.3 trillion) continued to lead the pack in the 2023 analysis, last years most intangible sector in relative terms, with 91 percent of total enterprise value, was tobacco and e-cigarettes, as companies invested heavily in proprietary technology and patented intellectual property around vaping devices to drive growth, according to Brand Finance
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These were such a hit, that he committed to making them for the public
Cigarette ads were banned from airing on the radio or television, so New York was saturated with tobacco posters on buses and subways. Wailoo became wary of pushers looking to get kids [] hooked on dope. And cigarettes were no exception: I knew that smokers were also addicts, even if of a less threatening sort, hooked on a legal drug. Wailoos diligent research leaves little room for conjecture, making a coherent and engaging story out of a century of conversations, advertising, and activism for and against smoking
