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In cigarette markets, consumers tend to shop across borders where the tax rates are lower and dealers develop black and gray markets to sell illegally to consumers, paying little or no tax at all
Despite this overall decline, the deep-discount segment was the only brand tier to show growth between 2016 and 2024, as price-sensitive consumers shifted away from premium brands to maintain their habits under economic pressure 2
Satisfies the craving for something more substantial than MTL
Because people who smoke associate the habit with so many parts of their day, from when they wake up, to relieving stress at work, or a dopamine hit after dinner, this can create doubt and fear of breaking that routine or mindset
