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An ad campaign with the slogan Marlboro Earth: Saving the Environment One Customer at a Time has already been launched, and the products iconic new packaging, which is similar to the traditional Marlboro design but also features a tree, is reportedly testing through the roof with consumers

The changes render cigarette packages almost indistinguishable from each other, which anti-smoking activists believe makes them less attractive to consumers especially young people

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This week, Rothmans Benson & Hedges brought out a limited "ehdition" of its Canadian Classics brand in time for Canada Day, a move that has raised the ire of anti-smoking advocates, who argue that such promotion is another reason plain packaging for cigarettes needs to be implemented as soon as possible

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