The industry responded by producing and heavily advertising filtered cigarettes, claiming that they let the flavor through while trapping the bad stuff. (The industry never specifically admitted that smoking caused lung cancer, or any other disease.) Kent, the first successful brand of filter-tipped cigarettes, was promoted as the one cigarette that can show you proof of greater health protection. It utilized an exclusive Micronite Filter that, ironically, was made of crocidolite asbestos
It will be supported by a consumer advertising campaign based on the Vive Le Moment theme, with key visuals and slogans such as: Wrong flight, wrong hotel, new friends and Small room, big celebration, all night long
Understanding these can make a significant difference for those looking to reduce smoking-related harm
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