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And what took so long

Tobacco companies are going to need words to distinguish their brands

Studies show that about 90 percent of smokers and nonsmokers believe that cigarettes described as light or have certain colors on the packages are less harmful even though all commercial cigarettes are equally lethal, said David Hammond, a health behavior researcher at the University of Waterloo in Canada

Long years of advertising, however, emphasized measurements of lower tar and nicotine in light cigarettes, even though those were measured with smoking machines that dont mirror how real smokers puff

This simple yet effective feature keeps the drink cooler over a prolonged period